The $170 Air Jordan 2010, which hits stores this week, has features that sound crazy to me: a transparent circle on the side and a "bottom-loaded airbag." Maybe it's just the confusing use of the word "airbag," which in this case, seems to be more like an air bubble, not something that will inflate at high impact.
I love the idea of shoes telling stories. The “story” here is about Michael Jordan’s playing strategy, that he starts out “transparent” to lull his competitors, and then he mixes it up, to keep them on their toes. The transparent circle with airholes toward the heel of the shoe is the translation of Jordan’s strategy. I get it. Pretty cool.
As always, I wonder about the practical implications. What will we see through this transparent circle? Will sock colors change as a result? Or will we just see dirty white socks? Or even worse, tiny beads of sweat?
photo from sneakernews.com
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